The European Union Tobacco Products Directive (TPD) is a legislative framework that regulates the manufacture, presentation and sale of tobacco products within the EU. The aim of this directive is to protect the health of citizens, in particular young people, and to ensure a high level of protection of public health. The following are the key points of this directive:

• Restrictions on advertising and promotion: The Directive prohibits the advertising and promotion of tobacco products in order to reduce their attractiveness, especially for young people.
• Graphic health warnings: Packaging must display graphic health warnings that cover at least 65% of the front and back of cigarette and roll-your-own tobacco packages.
• Prohibited flavours: The Directive prohibits the use of characterising flavours, such as menthol, which could make tobacco products more attractive.
• Track and trace: Establishing a system to track and trace tobacco products to prevent illegal trade.
• Electronic cigarettes: The directive also sets out rules for electronic cigarettes, including the maximum permitted nicotine concentration and the volume of cartridges.
• Ingredient disclosure: Manufacturers must disclose the ingredients of their products and adhere to strict labelling requirements.

The Tobacco Products Directive has been updated several times, with the latest changes coming into force in 2021, and is binding on all EU Member States. These states must ensure that their national legislation complies with this directive.